A CANNABIS COMPANY

A large Canadian cannabis retailer came to PouchMark with frustration about labeling their Mylar bags and pouches with compliance and variable information.

The Canadian cannabis market is federally regulated, and strict in its compliance labeling requirements. Weights, THC levels, stacked DataBar codes and warning statements (in both English and French) are just some of the content required on every pouch. This national, multi-facility producer was plagued by the cost of the millions of labels and thousands of man-hours required to apply this variable information to every package.

In addition, the warning statements are required to be pre-printed on pouches but change – by law – every couple of months. So, once a warning statement expires, the remaining pouches in inventory become waste.

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AN APPAREL COMPANY

One of the largest fashion brands in the world and their Auto ID partner came to PouchMark with a seemingly impossible task – to revolutionize re-pricing.

A little-known aspect of apparel and accessories retailing is the act of “re-pricing” or re-tagging items once they’ve reached the end of their sales cycle in a given region. For decades, just two options have existed: 1) Print and apply a label to the hang tag with a different price in a different currency; or 2) Replace the tag with a new preprinted tag. These manual procedures cost this customer more than USD $3 million each year to re-price and redirect millions of garments worldwide.

But, what choice did they have? When the multi-billion dollar brand asked their Auto ID provider to go out and develop a solution, they came up empty. Until a mutual colleague told them about PouchMark, a company known for innovative on-demand marking and coding.

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A DIAGNOSTICS COMPANY

A leading diagnostics laboratory company had been hand-applying trace and compliance labels to their test kit pouches and boxes for years before they found PouchMark.

After the global pandemic, the demand for home and clinic-based test kits surged. This had the impact of creating outsized demand not only for COVID test kits, but countless others as well, as self-care and health awareness spiked worldwide.

A leader in this market suddenly found itself with quadruple the demand for kits, each of which required an astounding SIX individual labels be applied by hand.  Compliance required GS1 DataMatrix codes, dates and locations of manufacture, content expiration dates, et al. The drain on financial and human resources was extreme.

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A COFFEE COMPANY

An independent coffee roaster and retailer was frustrated by the number of different coffee bag and pouch labels they needed to purchase as their business grew.

Generally speaking, there have been just two ways to get variable information (like “Roasted On” dates or bean varieties) on coffee bags. First, using in-line form, fill and seal packaging machines with integrated coders (like FlexPackPRO TTO printers). These are very expensive and are geared toward larger manufacturers. The other option is to preprint and hand-apply labels. This is what the majority of coffee roasters and retailers in the U.S. are forced to do each day.

One such company decided to preprint their 12oz, 1lb and 5lb coffee bags with their colorful, distinct graphics and company branding, leaving spaces open to apply labels with the specific coffee roast names as well as freshness dates. But there was a problem – labels were expensive, time-consuming to print and always ended up slightly skewed or looking out of place, ruining the aesthetic they’d worked so hard to create in their branding design.

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A CANDY COMPANY

A well-known regional candy and nuts brand moved from boxes and heat-sealed bags to zippered pouches, following this global trend. Then, they needed to do the impossible – eliminate labels.

Unless you’re a confectionary company capable of paying hundreds of thousands – if not millions – of dollars to install in-line zippered pouch making machines, you’re stuck applying unsightly labels to your otherwise beautifully designed pouches. Such was the case with a popular mid-western brand of nuts and candies that needed a unique label-less solution from PouchMark.

With one primary pouch design – in the colors the brand was known for – they were able to purchase many thousands of pouches at once, greatly reducing their cost per pouch.  But when it came time to label the bags individually, with the name, ingredients and nutrition facts of each of the hundreds of varieties of nuts and candies they offer, the savings disappeared very quickly.

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